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Sherman Phoenix Kick Off of its Capital Campaign, And Still Rising





The Sherman Phoenix kicked off its first captial campaign, And Still Rising, which aims to raise $2 million by the end of 2024. Thanks to the commitment from generous early donors, over a quarter of the goal has already been raised. Key objectives of the campaign are to make capital improvements to the building—including increasing facility capacity, repaving the parking lot and upgrading building systems—and enhancing operational excellence to advance longer-term programming strategies that build upon the successes of the Phoenix Rising Institute and Business Community Network. The campaign chairs, Palermo’s Pizza CEO Giacomo Falluca and the Owner of Funky Fresh Spring Rolls TrueMan McGee, will lead the fundraising effort. “As a mentor, investor, and faithful customer to Sherman Phoenix businesses, I can share first-hand the impact of the Sherman Phoenix: its ability to amplify the businesses housed within it and convene the community around it to enhance the vitality of our entire region,” said Falluca. “We all benefit from the Sherman Phoenix and I’m honored to help lead the effort to ensure we can continue its fantastic work now and into the future.” Recently celebrating its 5th year anniversary on November 30, the Sherman Phoenix has had a list of accomplishments over the last five years, including creating a foundation to expand programming and partnerships, launching the Phoenix Rising Institute for entrepreneurs of color, providing over 100 pop-up businesses opportunities within the space, hosting over 250 community programs and events, and has seen over 10,000 customers walk through its doors. In addition, nationally, only 20% of Black-owned businesses survive the first 18 months, and 50% of all small businesses fail within the first five years. But, the Sherman Phoenix’s founding businesses are still operating after five years. To support And Still Rising, click here.


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