To have a thriving community with increased economic opportunity and wellness for all residents.

WE ARE SHERMAN PHOENIX

 

In 2016, civil unrest broke out in the Sherman Park neighborhood of Milwaukee after a fatal police shooting rocked the community. In the following weeks, community conversations identified the need for safe, welcoming neighborhood spaces, and from those conversations, the idea for the Sherman Phoenix rose out of the ashes.

 

Today, the Sherman Phoenix is a state-of-the-art space for locally owned small businesses. It’s a popular destination to eat, shop, practice self-care, or attend community or entrepreneurship-focused events. We serve over 100 people daily and have been home to nearly 50 businesses since our opening.

 

The Sherman Phoenix has proven to be a powerful economic hub that lifts small businesses, embraces talent and innovation, and embodies an inclusive spirit. In the marketplace, we are home to over 25 businesses. In addition, Sherman Phoenix supports over 50 local entrepreneurs by offering a monthly pop-up marketplace to showcase their services, merchandise, and culinary items. In total, our small businesses employ over 75 residents.

 

We are committed to collaborating with community-based organizations working to build strong and thriving local economies. At Sherman Phoenix, we are an ecosystem that works together to build communities of dynamic groups and individuals in Milwaukee.

 

We are also a beacon beyond Milwaukee, serving as a model and inspiration for other cities seeking meaningful economic impact. The Sherman Phoenix proves that translating conversation into action opens powerful possibilities. We demonstrate that it is possible to repair the harms of our past and lift up the possibilities of our future when we commit to working together and being the change.