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Creating pathways that increase opportunities for small business success

Many businesses need strategic planning, mentorship, coaching and consulting services to sustain the marketplace and potentially take their business to the next level. Sherman Phoenix was built on the premise that we all need each other, so doing our part to help local businesses grow, is imperative. Phoenix Rising is about creating success and reaching maximum potential by gaining clarity on business vision, and finding a direct path to accomplish goals and navigate the complex world of entrepreneurship with experienced professionals who understand.

Technical Assistance



Grant Funding

Watch our Kick-Off Event

Business Community Network

The Business Community Network offers events, workshops, drop in consulting, panel discussions, networking opportunities, access to resources and service providers and other entrepreneurial support opportunities offered for the Greater Milwaukee entrepreneurial ecosystem.

Phoenix Rising Network Event
Business Community Network
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Phoenix Rising Academy

The Phoenix Rising Academy provides both consulting and coaching services, with programs designed to increase accountability, clarity, focus, and revenue to optimize business potential. Using proven methods, we also provide customized solutions to fit entrepreneurs’ needs, along with advice and brainstorming to create and implement strong business and marketing plans.


The Academy's vision is to be an inclusive entrepreneur ecosystem within a community of care and collaboration. Its mission is to create pathways that increase opportunities for small business success. Our values are community, empowerment, and service. We partner with the best subject matter experts and offer nationally-recognized curriculum and software to provide unique support to our business community. We validate and include Black entrepreneurs and their unique experiences.


We are taking applications for the 2024 cohort. Everyone is encouraged to apply, but space is limited. Priority Deadline is February 15, and the extended deadline is February 29.

Phoenix Rising Academy
Community Business Academy

Community Business Academy

The Community Business Academy offers our entrepreneurs a 13-week experiential learning opportunity to learn and grow personally and with a community of like-minded entrepreneurs.


Our target entrepreneurs are start-up business owners (1-3 years active) who are innovative thinkers with a clear idea, looking to build community. They are also passionate about their work, actively engaged with the Business Community Network workshops and offerings, are highly motivated to the growth and development of their business, and are able to commit to the 13-week time requirement.


Participants will walk away with an executive summary, elevator pitch and community ecosystem. 

Community Business Academy
gener8tor x Sherman Phoenix
Phoenix Rising Kickoff

gener8tor Art x Sherman Phoenix

Based out of the Sherman Phoenix Marketplace in Milwaukee, WI, gener8tor Art x Sherman Phoenix runs year round programming that is free and open to the public, including a one-month Master Class series around building a profession out of your art practice, community programming in the form of workshops, webinars, and artist talks, and one-on-one office hours and mentoring opportunities.

gener8tor x Sherma Phoenix Accelerator

gener8tor Art x Sherman Phoenix Accelrator

In addition to the public programming, artists are invited to apply for the gener8tor Art x Sherman Phoenix 7 week accelerator program. Up to 20 artists will receive grants ranging from $1,000 -$10,000 and 7 weeks of individualized mentorship on how to strengthen the business side of their art practice.

Sherman Phoenix Phoenix Rising Group
Become a Service Provider
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Do you have the services needed to help entrepenuers grow their businesses?​

Phoenix Rising wants to connect our Risers to qualified and certified professional business service providers. Enrollment is currently close, but we are always looking for interested  business service providers who can assist, coach, and expand our entrepreneurs' businesses. Phoenix Rising will help its entrepreneurs pay for your services if your business if selected.

Upcoming Business Community Workshops

Upcoming Business Community Workshops
  • Phoenix Rising - Virtual Business Insurance Training MARCH 2024
    Phoenix Rising - Virtual Business Insurance Training MARCH 2024
    Mon, Mar 11
    Mar 11, 2024, 6:00 PM – 7:30 PM
    Mar 11, 2024, 6:00 PM – 7:30 PM
    This interactive training, VITI Companies will help participants cut through the confusion and mystery of understanding business insurance. You will have the opportunity to set up time 1:1 with Anna Maria Viti-Welch to review your policy to offer professional recommendations!
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