Sherman Phoenix    |   |    3536 W. Fond du Lac Ave |    262.228.6021

© 2018 by Sherman Phoenix

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  • 75+ JOBS


To advance entrepreneurship in communities of color, the Sherman Phoenix provides high-quality commercial space for small businesses and offer mentorship and coaching. Twenty-nine tenants have been recruited and have signed LOIs for a firm commitment.


Individual store hours vary, though the Sherman Phoenix is open

Monday - Saturday, 7am - 8pm; Closed Sunday.


Lush Popcorn


Shindig Coffee

Sauce & Spice Pizza

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Lush Popcorn

Monday - Saturday: 11am - 7pm

As Milwaukee’s premier gourmet popcorn company, Lush Popcorn specializes in delicious varieties of small batch, hand-crafted and liquor infused popcorn flavors, using the best in locally-sourced, simple, organic, natural and quality ingredients. 


Sauce & Spice Pizza

Monday: 11am - 5pm

Tuesday - Saturday: 11am - 8pm

Sauce & Spice is a family-owned pizza business that is sure to add a little spice and a dab of sauce to your life! Sauce & Spice will offer an assortment of personalized, thin crust pizzas, with flavors for everyone. Just like its owner, the space will offer level-10 energy and a wealth of community appreciation! With support from Palermo's owner Giacomo Fallucca, this new restaurant will be backed by a history of pizza making excellence.


Next Level Vegan

Monday - Friday: 10am - 8pm

Saturday: 9am - 8pm

Owned by Anna Leasure, the Next Level Vegan is a family-owned business cooking everyday vegan dishes made with fresh, natural ingredients reminiscent of Mom’s home cooking. The black-owned business currently operates a successful catering and food truck business in Chicago.


Purple Door Ice Cream

Monday - Saturday: 11am - 8pm

Purple Door Ice Cream is Milwaukee's popular, super-premium, hand-crafted artisan ice cream. Owned and operated by Lauren and Steve Schultz, Purple Door looks forward to expanding their locations outside of Walker's Point and into Sherman Phoenix.


Funky Fresh Spring Rolls

Monday - Friday: 10am - 7pm

Saturday: 10am - 5pm

Owned by Truman McGee, Funky Fresh Spring Rolls is a black-owned local business serving uniquely flavored spring rolls with fresh and local ingredients. With sales quickly expanding, Funky Fresh will move into permanent kitchen space to keep pace with growth.

Buffalo Boss

Monday - Saturday: 10am - 12am

Sunday: 10am - 10pm

Buffalo Boss began as a Brooklyn-based, black-owned quick-service restaurant serving fresh, hormone-free buffalo wings and a variety of other delicious dishes. A local black operator, Taj Pearsall, will open the first Buffalo Boss in Milwaukee's Sherman Park.

Confectionately Yours

Monday - Friday: 12am - 6pm

Saturday: 10am - 4pm

Confectionately Yours is owned and operated by Adija Greer-Smith. The Greer family has been providing Milwaukee with high-quality southern style desserts and modern confections for over 10 years. Whether you’re treating yourself to a mouth-watering caramel cake, fresh baked peach cobbler, or a dessert station for a special occasion, Confectionately Yours is sure to make it sweet! 

Shindig Coffee

Monday - Friday: 7am - 5pm

Saturday: 8am - 3pm

This coffee shop is reimagining the word “shindig” and inviting the community to join the party! Maanaan and JoAnne Sabir, owners of The Juice Kitchen, will be extending their legacy by opening SHINDIG Coffee. Imagine an assortment of fresh juice, tea, wraps, sandwiches, breakfast food, friendly people and all the love you can fit inside a cozy space. With the support and mentorship of local Colectivo owner, Paul Smith, SHINDIG Coffee is sure to be a hit!




Theresa Do My Nails

Monday - Saturday: 8am - 8pm

By appointment

Theresa Landgon has been sharing her love for art and community for over 26 years as a nail artist and will be joining the Sherman Phoenix as a tenant. The perfect addition to our beauty suite, Theresa Do My Nails specializes in custom, unique, top of the line nail experiences, with diverse manicurists to cater to all ages and genders. 


2 Kings Barber Shop

Monday: By appointment

Tuesday - Friday: 9am - 6pm

Saturday: 8am - 6pm

Sunday: By appointment

A full-service barber shop, 2 King Barber Shop brings more than 21 years of experience to Sherman Phoenix. 


Queen's Closet

Tuesday - Saturday: 10am - 5pm

Launched by Chandra Cooper in partnership with Grateful Girls, this consignment shop will sell boutique clothes and provide skills for young women who have survived human trafficking and are building new lives.

Gener8tor Fellowship Art

Monday - Sunday: 10am - 4pm, by appointment

A truly creative space, Gener8tor/Fellowship Art aims to support emerging artists both nationally and locally, within the Milwaukee community. 


Silver Talisman

Monday - Sunday: 10am - 6pm

Silver Talisman Local is a family-owned business that provides handcrafted, one-of-a-kind jewelry made by local silversmiths. The Nuruddin family has handed down their fine craft from generation to generation. 



Tuesday - Saturday: 10am - 6pm

A full service salon, Prenasis Hair Gallery/Shampoo'ed specializes in all hair textures and ethnicities. The experience is simply luxury!


The Lash Factory

Saturday: 10am - 5pm

Monday - Friday: By Appointment 

Focused on enhancing each person's natural beauty, The Lash Factory is a full-service lash extension salon. 


Royal Trinity

Monday, Tuesday: 10am - 7pm

Wednesday - Saturday: 9am - 7pm

Sunday: By appointment

A trained sister loc professional catering to the natural hair care needs of women and men of color. 


CORE/Maximizing Potential

By Appointment

Maximizing Potential provides personalized services for individuals and organizations to aggrandize within their realm of possibilities. The business works with partners to identify innovative strategies through training, education, and supportive services. 


None Above

Monday - Friday: 4pm - 8pm,

by appointment

Saturday - Sunday: By appointment

None Above is a boutique that specializes in customized airbrush shoes for local clients and professional athletes.


Vibez Creative Art Space

Wednesday - Saturday: 12pm - 9pm

Private events by appointment

At Vibez Creative Arts Space, the community will have the ability to paint on their own or design a canvas with an art instructor who will guide the development of their masterpiece. This creative arts space will provide entertainment, fun, and healing with the stroke of a brush.


Hello Beautiful

Monday - Saturday: 7am - 7:30pm

Owned by Monica Cooksey and Cherry Brown, Hello Beautiful inspires women through the artistry of makeup to embrace all aspects of what makes them beautiful. Services include pop-up beauty bars, complete make-overs and in-school educational programs.


So Greedy

By Appointment

So Greedy is an event and lifestyle brand whose focus is to transform the word “greedy” from negative to positive. In essence, the group wants it all: health, wealth and positivity! Established in 2016, So Greedy’s mission statement is to “move the culture forward one event at a time.”

Health & Wellness


Embody Yoga

See class schedule at

Owned and operated by Joanna Brooks, Embody Yoga offers group yoga classes, private sessions, corporate yoga, and yoga for anger management. As an African American yogi, Joanna’s goal is to increase the number of people of color who practice yoga by offering services that are accessible, affordable, and welcoming to all.


AMRI Counseling

By appointment, call (414) 455-3879

A licensed clinic, Amri Counseling offers counseling for mental health and substance abuse as well as family support services to children, adolescents, adults, couples, and families. 


Hands at Home

Monday - Friday: 10am - 2pm

Hands at Home provides individualized care, comfort, compassion, and hope to its residents in a community setting. 

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Studio 69

See class schedule at

Long-time Sherman Park residents, the Sabirs will open a community dojo offering youth and adult classes with a focus on developing nurturing relationships with the community. They will work with Fred Coleman to enhance the studio with jujitsu classes through Studio 69.

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9th Cloud Therapy

By Appointment

Specializing in therapeutic massage services, 9th Cloud Therapy provides massages for relaxation, sports message, cupping, trigger point therapy, and more. 


HoneyBee Sage

Monday - Friday: 10am - 7pm

Saturday: 8am - 4pm

Honeybee Sage Wellness & Apothecary is a healing center that offers massage, reiki, and yoni steaming, as well as a metaphysical healing gift shop including medicinal herbal teas.